Meme Pages Begin Weaponizing Viral Videos To Create Rogue Clickfarms on Facebook

Sponsored ads appear on Facebook feeds hundreds of thousands of times a day. They are an integral part of the Facebook experience.

One of the most common Facebook ad formats is a called a carousel, a swipeable album of 3–5 photos presented along with a click-through link, which usually leads to the advertisers’ website. This format has long been exclusive to Sponsored Facebook posts.

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